The short version of a longer story….

I was four years old the first time I said I wanted to be a physiotherapist. And I meant it.

Getting into the physio program wasn’t easy (high school Kira had a little too much fun), but I made it. I graduated, learned fast, worked hard, and eventually opened my own practice with one mission - build something world class. And we did.

Somewhere in the middle of running a thriving practice, something strange happened. I fell in love with business.
Not the admin… the building.
The strategy, the clarity, the problem solving. The part that turns a small idea into something significant.

That spark eventually outgrew my clinical life, and when an opportunity to start an eCommerce business appeared, I jumped.

Straight into the deep end.

And quickly realised I knew nothing about building online.

The Pandemic Pivot

Then the world shut down.
I was homeschooling three kids, worrying about my husband on the medical frontlines, and trying to keep a new business alive.

In the middle of all that chaos, I decided it was the perfect time to study! I enrolled in a certification by Digitalmarker, and that was the starter of something huge.

I the joined their Elite Coaching program and suddenly had weekly access to some of the brightest marketers in the world - Ryan Deiss, Scott Cunningham, Kasim Aslam and many more.

Our business exploded. From garage to warehouse to logistics team. We doubled sales three years in a row.

The Conference That Changed Everything

In 2022, I flew to San Diego for Traffic & Conversion Summit. I arrived nervous and out of my depth. I left with clarity and confidence!

The magic of that conference was all in the people I met. I made a life long friend, I was invited to speak on Mark de Grasses podcast and I was introduced to Alex Cattoni, who was about to teach me everything I know about copywriting!

I came home ready to scale even bigger. But the economy had other plans.

As import and product costs skyrocketed, our margins disappeared.
In 2023, we made the difficult but strategic choice to close the business.

It hurt - but it unlocked the next chapter of my life.

I knew too much to let it all go

But I also knew I needed to know more. I trained with world class experts, joined high level masterminds, and invested thousands of dollars into understanding how great brands communicate, connect, persuade, and build trust online.

I started taking on clients, and immediately realised that my background gave me an edge that no traditional marketer, designer, or copywriter had. I could blend everything - the physio foundation that trained me to understand people beneath the surface, the business-building experience, the brand strategy frameworks, the psychology, the copywriting, the marketing science - and translate it into clarity that changes how someone shows up online.

Now this is the work I do every single day.

I help brilliant experts stop looking basic online.
I help them sound like themselves.
I help them get seen for who they actually are.
And I help them build a digital presence that finally matches their real life brilliance.

This is the work I was meant to do. It feels like home, even with all the twists that got me here. And if you’re ready to step into the digital identity you know you’re capable of - you’re in exactly the right place.