Your Digital Presence Should Reflect the Authority You’ve Built.

I help private medical specialists in South Africa protect referrals and build patient trust in a digital-first world.

If a patient Googles your name right now, what will they find?

An unimpressive Google Business Listing? A forgotten LinkedIn profile? A weak website? Generic stock photos? A copyright dated 2022?

You’ve spent years building clinical expertise and real world reputation. But online, that authority can quietly unravel.

This is the Digital Authority Gap.
It is the space between who you truly are in real life and what the internet says about you.

In real life you are excellent. But online, you’re either invisible or generic.

Today, credibility is no longer shaped in consulting rooms and hospital corridors alone.

It is validated online.

The National Centre for Health Statistics reports that 58,5% of the US adult population use the internet to search for medical and health related information, with the younger generation being even more likely to do so. The Kansas Journal of Medicine states that 57% of people read reviews before choosing their medical practitioner.

What someone finds will either reinforce your authority or create subtle doubt.

Many specialists sense something feels outdated, but you don’t trust “marketers” and worry about HPCSA guidelines.

That’s Where I Come In

Hello! I am Kira!

I am an ex-physio from a very medical family.

After building a big sucessful practice I followed an opportunity that led to direct access and training from the best marketing experts in the world. (yes, there is more to the story, but trying to stick to basics!)

Today I combine everything and help other medical practitioners navigate the (…often intimidating) online world.

With the support of my team we offer a full service from logo design to website developement and Google and paid ads.

All our work is checked by a medical legal expert to ensure complience with HPCSA.

“Marketing” is different in the medical world

Here it is NOT about self-promotion or typical advertising.
It’s about reputation management and your patient’s journey with you.

I help private medical specialists:

✔ Close the authority gap
✔ Align their digital presence with their real-world expertise
✔ Command the digital space when patients look for them
✔ Do it ethically, professionally and within HPCSA guidelines

So what exactly do I offer?

Besides the sense of relief and excitement in being accurately reflected online, peace of mind that you aren’t breaking any rules and knowing that your patients can now find you…

90 days to ONLINE

This is a full service package, done in 90 days

Digital audit and feedback, including explaining the basics you need to know about marketing - even if you have zero knowledge
90 min branding meeting to give me everything I need to not bother you again!
Visual Branding - logo, font guidelines and color palettes
Practice Stationary, to ensure consistency at all touch points
Professional photography*, designed for people who hate having their photo’s taken!
Authentic optimised website that feels like you, built on international standards, checked by a medical lawyer
Optimise Social Profiles (LinkedIn and others), profile picture, bio, layout
Optimise Google listing, ensure accurate current google listing to build trust
Set up Google Ads account so you are ready to claim your position in google search results
First Months Google Ad management and advertising budget