You got my book!
As an ex-physio married to an orthopaedic surgeon, I understand the time constraints, ethical concerns and reluctance you may have when it comes to digital visibility, but this is becoming an important conversation.
When you need to look up a restaurant, research a hotel or find a plumber, my guess is that you turn to the internet first, and your potential patients are doing the same.
If you have ever thought about updating or improving your web presence but didn’t know where to start, I’d love to help.
My team and I offer everything from logo design and website development to Google listings and Google Ads. Everything is checked for ethical compliance by our legal expert before going live.
If you aren’t sure if your current digital footprint is working for - or against you - request an audit, and I will send you a full report based on current best practice.
Click the button below, I’ll be in touch,
Dear Doctor,
If you are reading this, it means you have a copy of the book I co-authored.
It’s a short, 65 page read, that simplifies our advice and guidance on practicing medicine in a digital era.
It’s not about dancing on TikTok or creating endless content.
It highlights the importance of claiming your place on the internet and making sure you give your online reputation the same consideration you give your real world one - because that’s often where a patient’s journey with you begins (or ends…)
Your Digital Presence Should Reflect the Authority You Build in Real Life.
If a patient Googles your name right now, what will they find?
An unimpressive Google Business Listing? A forgotten LinkedIn profile? A weak website? Generic stock photos? A copyright dated 2022?
You’ve spent years building clinical expertise and real world reputation. But online, that authority can quietly unravel.
This is the Digital Authority Gap.
It is the space between who you truly are in real life and what the internet says about you.
In real life you are excellent. But online, you’re either invisible or generic.
Today, credibility is no longer shaped in consulting rooms and hospital corridors alone.
It is validated online.
The National Centre for Health Statistics reports that 58,5% of the US adult population use the internet to search for medical and health related information, with the younger generation being even more likely to do so. The Kansas Journal of Medicine states that 57% of people read reviews before choosing their medical practitioner.
What someone finds will either reinforce your authority or create subtle doubt.
Many specialists sense something feels outdated, but you don’t trust “marketers” and worry about HPCSA guidelines.
That’s Where I Come In
Hello! I am Kira!
I am an ex-physio from a very medical family.
After building a big sucessful practice I followed an opportunity that led to direct access and training from the best marketing experts in the world.
Today I combine everything and help other medical practitioners navigate the (…often intimidating) online world.
With the support of my team we offer a full service from logo design to website developement and Google and paid ads.
All our work is checked by a medical legal expert to ensure complience with HPCSA.
I help private medical specialists in South Africa protect referrals and build patient trust in a digital-first world.
“Marketing” is different in the medical world
Here it is NOT about self-promotion or typical advertising. It’s about reputation management.
I help private medical specialists:
✔ Close the authority gap
✔ Align your digital presence with your real-world expertise
✔ Command the digital space when patients look for you
✔ Do it ethically, professionally and within HPCSA guidelines
The Authority Gap MethodThis is a full service package, however it’s fully customisable depending on your specific needs.
Visual Identity
Design and confirm your logo, color palette and font guidelines so everything is consistent and professional
Design all practice stationary (letterhead, sick letter, prescription pad, email banner, business card and any other documents required)
Capture high-quality professional photography so people can see you and your team (location dependant)
Build a fully optimized compliant website
Clarify your positioning and professional narrative to make sure your expertise and personality shine through
Build a premium website to make sure your patients can find you
Ensure regulatory complience with a full legal check by the lawyer on our team
Optimize for Google
Optimize your Google Business listing
Submit your new website to main search engines
Set up Google Analytics for performance tracking
Setup and run Google Ads
View some of my previous projects…
Not sure if you need help?
Request an audit of your digital presence
LETS.GET.SOCIAL.
